# What to Avoid

###  **Overly Complicated Language**

* Don't use jargon or technical terms when simple words will do.
* Example to Avoid: "Leverage Agora's multifaceted digital interface for enhanced communal interaction."

###  **Lengthy Explanations for Simple Actions**

* Don't drown users in details for straightforward tasks.
* Example to Avoid: "To initiate the process of setting up your Agora profile, begin by navigating to the top right corner..."

###  **Negative or Passive Tone**

* Don't frame messages in a way that sounds pessimistic or passive.
* Example to Avoid: "Unfortunately, you might not find this feature easy to use..."

###  **Over-Promising or Hyperbolic Claims**

* Don't create unrealistic expectations about Agora’s features.
* Example to Avoid: "Agora will revolutionize every aspect of your digital life."

###  **Gendered or Exclusive Language**

* Don't use language that could be perceived as excluding any group.
* Example to Avoid: "Every businessman will find Agora’s networking tools useful."

###  **Overuse of Technical Details**

* Don't overload users with technicalities unless necessary.
* Example to Avoid: "Agora’s algorithm uses advanced cryptographic protocols..."

###  **Unnecessary Formality**

* Don't be overly formal; keep the tone friendly and approachable.
* Example to Avoid: "We hereby invite you to peruse the myriad features offered by Agora."

###  **Insensitive or Culturally Ignorant Statements**

* Don't make statements that could be offensive or show cultural insensitivity.
* Example to Avoid: "Agora is the Swiss Army knife of social platforms, handy for every scenario."

###  **Ambiguity in Instructions**

* Don't leave users confused about what actions to take.
* Example to Avoid: "Just click around and you’ll eventually figure out how to use Agora."

###  **Generic and Impersonal Messaging**

* Don't use blanket statements that don’t address specific user needs.
* Example to Avoid: "All users will enjoy every feature we have."

### **Remember**:

Agora's content should always be clear, concise, inclusive, and reflective of our community values. Avoiding these pitfalls ensures a more engaging and positive experience for all users.