Agora Design System
  • Create, Collaborate, Cultivate.
  • INTRODUCTION
    • Design Philosophy
    • Accessibility
  • Guidelines
    • Logos
    • Colors
      • Anatomy of Color
    • Typography
    • Legibility and Readability
    • Icons
    • Content
      • Content Examples
      • What to Avoid
    • Imagery
    • Layout
  • Tokens
    • Colors
    • Icons
    • Buttons
    • Layout
  • More...
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  • Agora: The 8-Pointed Star
  • Agora Logo
  • Board
  1. Guidelines

Logos

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Last updated 1 year ago

Agora: The 8-Pointed Star

Our logo's 8-pointed star stands as a symbol of unity and connection. It represents the convergence of the four cardinal directions—north, south, east, and west—with the four intermediate points—northeast, southeast, southwest, and northwest. This confluence embodies our core value of inclusivity, bringing together diverse perspectives and ideas from all angles to form a cohesive and harmonious whole.

Agora Logo

The primary logo, which prominently features the Biliktu Light font, should be used in all instances to represent our brand, except in extreme cases where legibility is compromised. In such scenarios, the star logo may be utilized independently.

The choice of Biliktu Light, particularly for its unique 'g' resembling a smiley face, is a deliberate nod to Agora's central ethos — people and connections. This typographic selection reinforces our commitment to fostering a sense of community and positivity across all touchpoints of our identity.

Board

Board's visual identity is anchored by the use of a hangtag icon, a tribute to our founder Murathan's original vision of a platform to spotlight local artists' products and artworks. This hangtag symbolizes the unique and personal touch of each item, envisioning them as individually crafted pieces presented with care.

Complementing this icon, the Board logo uses a customized typeface based on the Inter font, with the 'r' , 'a' and 'd' characters playfully reimagined. The 'r' is rendered to evoke a sense of handcrafted artistry, while the 'a' adds a playful twist, together reflecting the brand's dedication to creativity and the joy of discovery in local art.